Contents

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Contents

Let's talk

HP

Materializing HP as a Service

Technology
US → Global
HP

Materializing HP as a Service

Technology
US → Global
HP

Materializing HP as a Service

Technology
US → Global

An innovative design vision to transform the company's business model from a hardware-focused company to a service-based one.

An innovative design vision to transform the company's business model from a hardware-focused company to a service-based one.

An innovative design vision to transform the company's business model from a hardware-focused company to a service-based one.

A new CX model for HP that focuses on driving new business opportunities by fostering long-term, meaningful relationships with its customers.

Being one of the most successful technology brands of the past decades is not a guarantee to succeed in the future. HP knew this all too well and was immersed in a game-changing process to reshape their business focus from selling hardware to selling services. Our key objective was to help HP shape and implement its new business strategy through the creation of a new digital service that leads HP's digital transformation and helps the business evolve from being a hardware provider to becoming a service one.
Our brief

A new CX model for HP that focuses on driving new business opportunities by fostering long-term, meaningful relationships with its customers.

Being one of the most successful technology brands of the past decades is not a guarantee to succeed in the future. HP knew this all too well and was immersed in a game-changing process to reshape their business focus from selling hardware to selling services. Our key objective was to help HP shape and implement its new business strategy through the creation of a new digital service that leads HP's digital transformation and helps the business evolve from being a hardware provider to becoming a service one.
Our brief

A new CX model for HP that focuses on driving new business opportunities by fostering long-term, meaningful relationships with its customers.

Being one of the most successful technology brands of the past decades is not a guarantee to succeed in the future. HP knew this all too well and was immersed in a game-changing process to reshape their business focus from selling hardware to selling services. Our key objective was to help HP shape and implement its new business strategy through the creation of a new digital service that leads HP's digital transformation and helps the business evolve from being a hardware provider to becoming a service one.
Our brief

Title

A scalable future-proof service to generate new business opportunities

We helped HP articulate a digital service that supports its customers throughout their entire journey, establishing long-lasting relationships with them, reinforcing current business opportunities and generating new ones. Our purpose was to deliver a set of service strategy goals and design principles to make the new service an essential everyday tool to serve HP customers. The service has been designed to strategically scale and adapt to HP future business needs.
Our brief

A scalable future-proof service to generate new business opportunities

We helped HP articulate a digital service that supports its customers throughout their entire journey, establishing long-lasting relationships with them, reinforcing current business opportunities and generating new ones. Our purpose was to deliver a set of service strategy goals and design principles to make the new service an essential everyday tool to serve HP customers. The service has been designed to strategically scale and adapt to HP future business needs.
Our brief

A scalable future-proof service to generate new business opportunities

We helped HP articulate a digital service that supports its customers throughout their entire journey, establishing long-lasting relationships with them, reinforcing current business opportunities and generating new ones. Our purpose was to deliver a set of service strategy goals and design principles to make the new service an essential everyday tool to serve HP customers. The service has been designed to strategically scale and adapt to HP future business needs.
Our brief

Title

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Erika Rossi
Service Design
Nerea Isusi Sonia García
UX Design
Nerea Isusi Sonia García
Visual Design
Miguel Medina

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Erika Rossi
Service Design
Nerea Isusi Sonia García
UX Design
Nerea Isusi Sonia García
Visual Design
Miguel Medina

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Erika Rossi
Service Design
Nerea Isusi Sonia García
UX Design
Nerea Isusi Sonia García
Visual Design
Miguel Medina

Featured work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

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Featured work

See more work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

Featured work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

See more work

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Work

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Services

© 2025 North of Now S.L. – All Rights Reserved

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!

How can we help?

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!

How can we help?

About

About

Services

Services

Work

Work

© 2025 North of Now S.L. – All Rights Reserved

© 2025 North of Now S.L. – All Rights Reserved

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!