Research Agora
Helping open-science thrive
Science & Research
Global
Research Agora
Helping open-science thrive
Science & Research
Global
Research Agora
Helping open-science thrive
Science & Research
Global
We helped Research Agora innovate within the scientific research sector by creating a new brand that set a new benchmark for the open-science industry
We helped Research Agora innovate within the scientific research sector by creating a new brand that set a new benchmark for the open-science industry
We helped Research Agora innovate within the scientific research sector by creating a new brand that set a new benchmark for the open-science industry
A bold step toward transforming science for good
Scientific research is at a pivotal moment. The current assessment system disproportionately rewards editorial publications, while overlooking equally important aspects of the research process, such as failed experiments, inconclusive findings, and reproducibility tests. Research Agora was founded to address this imbalance. By tackling the reproducibility crisis and advocating for fairer evaluation standards, it transforms traditionally “unpublishable” outcomes into recognized scientific contributions, ultimately helping to advance the quality and integrity of science. To support this mission, Research Agora partnered with North of Now to develop a strategic positioning and brand identity that would clearly articulate its purpose and resonate with the broader scientific community.
The context
A bold step toward transforming science for good
Scientific research is at a pivotal moment. The current assessment system disproportionately rewards editorial publications, while overlooking equally important aspects of the research process, such as failed experiments, inconclusive findings, and reproducibility tests. Research Agora was founded to address this imbalance. By tackling the reproducibility crisis and advocating for fairer evaluation standards, it transforms traditionally “unpublishable” outcomes into recognized scientific contributions, ultimately helping to advance the quality and integrity of science. To support this mission, Research Agora partnered with North of Now to develop a strategic positioning and brand identity that would clearly articulate its purpose and resonate with the broader scientific community.
The context
The colorful Marbles became a recognizable brand asset that stands out in an otherwise colorless industry
Using purpose to make science brighter
Purpose and conviction are fundamental pillars of building strong brands. We harnessed Research Agora’s deep commitment to improving science and developed a strategic positioning centered on contributing to a more open, vibrant, transparent, and positive scientific ecosystem for all.
Strategic approach
Using purpose to make science brighter
Purpose and conviction are fundamental pillars of building strong brands. We harnessed Research Agora’s deep commitment to improving science and developed a strategic positioning centered on contributing to a more open, vibrant, transparent, and positive scientific ecosystem for all.
Strategic approach
Infusing scientific research with hope and excitement
We created a bold and expressive brand, brought to life through Marbles: a colorful brand visual asset that stands out in the typically subdued landscape of scientific research. This vibrant identity brings a renewed sense of optimism and a promise of positive change, powerfully reinforcing Research Agora’s positioning as a catalyst for progress in the industry.
The outcome
Infusing scientific research with hope and excitement
We created a bold and expressive brand, brought to life through Marbles: a colorful brand visual asset that stands out in the typically subdued landscape of scientific research. This vibrant identity brings a renewed sense of optimism and a promise of positive change, powerfully reinforcing Research Agora’s positioning as a catalyst for progress in the industry.
The outcome
