Europcar
Paving the way for the new mobility industry
Mobility
Spain
Europcar
Paving the way for the new mobility industry
Mobility
Spain
Europcar
Paving the way for the new mobility industry
Mobility
Spain
We helped Europcar consolidate its fragmented European car-sharing business under a single brand with the potential to lead the new mobility sector.
We helped Europcar consolidate its fragmented European car-sharing business under a single brand with the potential to lead the new mobility sector.
We helped Europcar consolidate its fragmented European car-sharing business under a single brand with the potential to lead the new mobility sector.
Together with the Ubeeqo design team, we created a colourful and vibrant identity that reflects the diversity of Ubeeqo's customers.
Diversity and personalisation as strategic brand drivers
In 2018, Europcar, a global leader in mobility services, expanded its portfolio by entering the car-sharing market, acquiring over a dozen small and medium-sized car-sharing companies across Europe. Collaborating with the talented Emma Pueyo, and the wonderful Bea Alberti and Raúl Sualdea from the Ubeeqo Design Team, we crafted a brand strategy to unify these newly acquired businesses under a single, recognizable brand: Ubeeqo—the largest of the acquired companies. While most competitors focused on explaining the functional aspects of car-sharing, our strategy differentiated Ubeeqo by emphasizing emotional messaging rooted in diversity and personalization—two core values at the heart of the brand. This approach resonated deeply with Ubeeqo’s broad and diverse consumer base.
How we solved the challenge
Diversity and personalisation as strategic brand drivers
In 2018, Europcar, a global leader in mobility services, expanded its portfolio by entering the car-sharing market, acquiring over a dozen small and medium-sized car-sharing companies across Europe. Collaborating with the talented Emma Pueyo, and the wonderful Bea Alberti and Raúl Sualdea from the Ubeeqo Design Team, we crafted a brand strategy to unify these newly acquired businesses under a single, recognizable brand: Ubeeqo—the largest of the acquired companies. While most competitors focused on explaining the functional aspects of car-sharing, our strategy differentiated Ubeeqo by emphasizing emotional messaging rooted in diversity and personalization—two core values at the heart of the brand. This approach resonated deeply with Ubeeqo’s broad and diverse consumer base.
How we solved the challenge
Diversity and personalisation as strategic brand drivers
In 2018, Europcar, a global leader in mobility services, expanded its portfolio by entering the car-sharing market, acquiring over a dozen small and medium-sized car-sharing companies across Europe. Collaborating with the talented Emma Pueyo, and the wonderful Bea Alberti and Raúl Sualdea from the Ubeeqo Design Team, we crafted a brand strategy to unify these newly acquired businesses under a single, recognizable brand: Ubeeqo—the largest of the acquired companies. While most competitors focused on explaining the functional aspects of car-sharing, our strategy differentiated Ubeeqo by emphasizing emotional messaging rooted in diversity and personalization—two core values at the heart of the brand. This approach resonated deeply with Ubeeqo’s broad and diverse consumer base.
How we solved the challenge
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