Financial education is often overlooked in schools, leaving most of us to learn about money management from our parents. However, even parents sometimes struggle to provide comprehensive financial education. WioGo! set out to bridge this gap by creating an engaging and intuitive app that empowers both parents and their children (tweens and teens) to understand and enjoy finances. In doing so, WioGo! aims to cultivate the next generation of savvy neobank customers.

As a new product in Wio Bank’s portfolio, we worked closely with the client to develop the product name and establish a solid brand strategy. Our approach successfully positioned WioGo! in the market, capturing the attention of both parents and children.

Building on this brand strategy, we also developed a cohesive visual and verbal identity that speaks to children in a fun, playful tone, while simultaneously building trust with parents. This innovative positioning set WioGo! apart, disrupting a saturated financial segment in the Middle East and enabling our client to lead the way with a distinctly user-centric product that differentiated the bank from its competitors.