Generating a healthy business growth without compromising the quality of the product requires considering at least three qualitative growth pillars – all crafted around our teams – that, on their own, have the ability to create value that can be then turned into numbers. The first one is culture. Creating a strong culture means generating a trustworthy working environment where different sensitivities are aligned around a shared understanding of purpose, which in return, generates a strong sense of belonging. A strong sense of belonging improves the levels of motivation, and since motivation is key to improve business performance and therefore generate more and better value, we can easily determine that investing in culture is a valid strategy for quality business growth. The second one is education. Take two companies with teams the same size and experience. Give one team the possibility to keep learning and developing on an ongoing basis. Do nothing with the other. Which team do you believe will create more and better value? And which company will be more valuable? It is obvious, isn't it? Yet worryingly enough, training and education seem to be amongst the first corners to be cut when growth is driven just by numbers. The third one is flexibility. Growth means change and change requires flexibility. Flexible conditions help teams adapt better to new conditions and improve their overall performance. This is why protecting flexibility is so critical when you want to grow as a business whilst maintaining the quality.