Operating on the fine line between a full brand redesign and a brand evolution, we chose to introduce a significant refresh while retaining key recognisable elements. This gave Beehive a sense of continuity and 'onward motion' rather than a disruptive shift. We fully redesigned the logo to reflect the company’s momentum and its stronger position in the industry, while keeping the distinctive red and the Suisse Int’l typography as a bridge between Beehive and the broader e& brand family. By updating the colour palette and expanding the graphical system, we elevated the brand into a more mature, confident and premium territory. The new system provides a richer and more versatile visual language that scales across platforms and supports Beehive’s expansion from the UAE into Oman and Saudi Arabia.