IEBS Business School
A new model of executive education leadership
Education, Edtech
Spain, LATAM
IEBS Business School
A new model of executive education leadership
Education, Edtech
Spain, LATAM
IEBS Business School
A new model of executive education leadership
Education, Edtech
Spain, LATAM
A powerful example of how executive education can be accessible to all
Fifteen years ago, IEBS set out with a bold ambition: to redefine how entrepreneurs and digital executives learn to lead. Instead of focusing on just marketing and credentials, they placed innovation, relevance and methodology at the core of their programs. As pioneers in offering 100% online executive education to the Spanish-speaking market, IEBS was ahead of the curve in integrating topics such as data, decentralised networks and artificial intelligence long before they became mainstream. Over 200,000 students later, IEBS has proven that excellence in executive education does not require elitism or exclusivity. Their inclusive, innovation-driven approach has made them one of the most respected and valued business schools among students in Spain and Latin America.
Introduction
A powerful example of how executive education can be accessible to all
Fifteen years ago, IEBS set out with a bold ambition: to redefine how entrepreneurs and digital executives learn to lead. Instead of focusing on just marketing and credentials, they placed innovation, relevance and methodology at the core of their programs. As pioneers in offering 100% online executive education to the Spanish-speaking market, IEBS was ahead of the curve in integrating topics such as data, decentralised networks and artificial intelligence long before they became mainstream. Over 200,000 students later, IEBS has proven that excellence in executive education does not require elitism or exclusivity. Their inclusive, innovation-driven approach has made them one of the most respected and valued business schools among students in Spain and Latin America.
Introduction
A powerful example of how executive education can be accessible to all
Fifteen years ago, IEBS set out with a bold ambition: to redefine how entrepreneurs and digital executives learn to lead. Instead of focusing on just marketing and credentials, they placed innovation, relevance and methodology at the core of their programs. As pioneers in offering 100% online executive education to the Spanish-speaking market, IEBS was ahead of the curve in integrating topics such as data, decentralised networks and artificial intelligence long before they became mainstream. Over 200,000 students later, IEBS has proven that excellence in executive education does not require elitism or exclusivity. Their inclusive, innovation-driven approach has made them one of the most respected and valued business schools among students in Spain and Latin America.
Introduction
Iconography plays a key role in the new IEBS brand, providing clear signposting and intuitive guidance.
Reclaiming leadership in a sector that evolves at lightning speed
After 15 years of continuous growth, IEBS found itself at a pivotal moment. The world of education was evolving rapidly, and the business school needed to reflect on its role within this new landscape. Core values such as curiosity, ethics and innovation required fresh expression to remain relevant for both current and future learners. In a sector defined by accelerating competition and constant disruption, IEBS faced the challenge of reclaiming a strong, differentiated voice, one that would reinforce its leadership position and set the direction for the next era of executive education.
The Challenge
Reclaiming leadership in a sector that evolves at lightning speed
After 15 years of continuous growth, IEBS found itself at a pivotal moment. The world of education was evolving rapidly, and the business school needed to reflect on its role within this new landscape. Core values such as curiosity, ethics and innovation required fresh expression to remain relevant for both current and future learners. In a sector defined by accelerating competition and constant disruption, IEBS faced the challenge of reclaiming a strong, differentiated voice, one that would reinforce its leadership position and set the direction for the next era of executive education.
The Challenge
Reclaiming leadership in a sector that evolves at lightning speed
After 15 years of continuous growth, IEBS found itself at a pivotal moment. The world of education was evolving rapidly, and the business school needed to reflect on its role within this new landscape. Core values such as curiosity, ethics and innovation required fresh expression to remain relevant for both current and future learners. In a sector defined by accelerating competition and constant disruption, IEBS faced the challenge of reclaiming a strong, differentiated voice, one that would reinforce its leadership position and set the direction for the next era of executive education.
The Challenge
A future-proof strategy built on IEBS’s core pillars: innovation and leadership
To redefine IEBS for its next chapter, we worked closely with their leadership team to align vision, values, and identity. Our objective was not only to refresh the brand, but to rearticulate what makes IEBS unique in an increasingly crowded market, while also uncovering new business strengths and potential revenue streams. Through a combination of qualitative and quantitative research, we identified a set of consistent anchors that, in the eyes of students, professors, and team members, represented the core strengths of IEBS as an institution. Building on these insights, we developed a brand territory centered on two defining concepts: leadership and innovation. We then translated these pillars into a clear, credible, and compelling proposition, one that not only reflects the true essence of IEBS today, but also provides a strong foundation for the school’s long-term future.
Our Approach
A future-proof strategy built on IEBS’s core pillars: innovation and leadership
To redefine IEBS for its next chapter, we worked closely with their leadership team to align vision, values, and identity. Our objective was not only to refresh the brand, but to rearticulate what makes IEBS unique in an increasingly crowded market, while also uncovering new business strengths and potential revenue streams. Through a combination of qualitative and quantitative research, we identified a set of consistent anchors that, in the eyes of students, professors, and team members, represented the core strengths of IEBS as an institution. Building on these insights, we developed a brand territory centered on two defining concepts: leadership and innovation. We then translated these pillars into a clear, credible, and compelling proposition, one that not only reflects the true essence of IEBS today, but also provides a strong foundation for the school’s long-term future.
Our Approach
A future-proof strategy built on IEBS’s core pillars: innovation and leadership
To redefine IEBS for its next chapter, we worked closely with their leadership team to align vision, values, and identity. Our objective was not only to refresh the brand, but to rearticulate what makes IEBS unique in an increasingly crowded market, while also uncovering new business strengths and potential revenue streams. Through a combination of qualitative and quantitative research, we identified a set of consistent anchors that, in the eyes of students, professors, and team members, represented the core strengths of IEBS as an institution. Building on these insights, we developed a brand territory centered on two defining concepts: leadership and innovation. We then translated these pillars into a clear, credible, and compelling proposition, one that not only reflects the true essence of IEBS today, but also provides a strong foundation for the school’s long-term future.
Our Approach
Both the new verbal and visual identities come together to construct bold messages that convey IEBS' core values.
Redefining the status quo with the confidence of experience and the power of expertise
We translated the brand strategy into a well-articulated verbal and visual identity that expressed, with clarity and precision, IEBS’s renewed positioning and its promise to both professors and students. The result was a vivid, modern, honest, confident and inclusive brand built around the claim “Learn. Innovate. Lead.” This new identity not only repositioned IEBS as a leading institution within the executive education sector, but also conveyed the authenticity and integrity that have always defined the school. Beyond its external impact, the rebrand has also strengthened IEBS from within. The new identity provided a unifying cultural framework that helped the internal team align around a shared vision, boost confidence, and embrace their role as leaders. By reshaping both mindset and behavior, the brand became a catalyst for transformation across the entire institution. In essence, the brand projects the confidence of experience and the strength of expertise, while embracing a spirit of constant evolution, challenging the status quo not for the sake of disruption, but to drive meaningful progress in executive education.
The Solution
Redefining the status quo with the confidence of experience and the power of expertise
We translated the brand strategy into a well-articulated verbal and visual identity that expressed, with clarity and precision, IEBS’s renewed positioning and its promise to both professors and students. The result was a vivid, modern, honest, confident and inclusive brand built around the claim “Learn. Innovate. Lead.” This new identity not only repositioned IEBS as a leading institution within the executive education sector, but also conveyed the authenticity and integrity that have always defined the school. Beyond its external impact, the rebrand has also strengthened IEBS from within. The new identity provided a unifying cultural framework that helped the internal team align around a shared vision, boost confidence, and embrace their role as leaders. By reshaping both mindset and behavior, the brand became a catalyst for transformation across the entire institution. In essence, the brand projects the confidence of experience and the strength of expertise, while embracing a spirit of constant evolution, challenging the status quo not for the sake of disruption, but to drive meaningful progress in executive education.
The Solution
Redefining the status quo with the confidence of experience and the power of expertise
We translated the brand strategy into a well-articulated verbal and visual identity that expressed, with clarity and precision, IEBS’s renewed positioning and its promise to both professors and students. The result was a vivid, modern, honest, confident and inclusive brand built around the claim “Learn. Innovate. Lead.” This new identity not only repositioned IEBS as a leading institution within the executive education sector, but also conveyed the authenticity and integrity that have always defined the school. Beyond its external impact, the rebrand has also strengthened IEBS from within. The new identity provided a unifying cultural framework that helped the internal team align around a shared vision, boost confidence, and embrace their role as leaders. By reshaping both mindset and behavior, the brand became a catalyst for transformation across the entire institution. In essence, the brand projects the confidence of experience and the strength of expertise, while embracing a spirit of constant evolution, challenging the status quo not for the sake of disruption, but to drive meaningful progress in executive education.
The Solution
