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IEBS Business School

A high-performing growth platform to lead the future of executive education

Education, Edtech
Spain, LATAM
IEBS Business School

A high-performing growth platform to lead the future of executive education

Education, Edtech
Spain, LATAM
IEBS Business School

A high-performing growth platform to lead the future of executive education

Education, Edtech
Spain, LATAM

From functional to transformational by aligning brand, experience and business objectives

IEBS Business School is a pioneer in digital executive education for the Spanish-speaking market. For over fifteen years, the institution has led the transformation of online learning by placing innovation, relevance and applied methodology at the core of its programs. With more than 200,000 alumni across Spain and Latin America, IEBS has established itself as a leading reference in executive education, proving that excellence and accessibility can coexist. Its forward-thinking approach continues to shape the next generation of entrepreneurs and digital leaders. Following the success of the brand redesign led by North of Now, IEBS turned to us once again to reimagine its core sales platform and user experience. This collaboration demonstrates how strategic design and innovation can elevate a digital platform from functional to transformational. By aligning brand, experience and business objectives, North of Now helped IEBS reinforce its leadership and accelerate growth in the competitive executive education landscape.
Introduction

Visit the IEBS website

From functional to transformational by aligning brand, experience and business objectives

IEBS Business School is a pioneer in digital executive education for the Spanish-speaking market. For over fifteen years, the institution has led the transformation of online learning by placing innovation, relevance and applied methodology at the core of its programs. With more than 200,000 alumni across Spain and Latin America, IEBS has established itself as a leading reference in executive education, proving that excellence and accessibility can coexist. Its forward-thinking approach continues to shape the next generation of entrepreneurs and digital leaders. Following the success of the brand redesign led by North of Now, IEBS turned to us once again to reimagine its core sales platform and user experience. This collaboration demonstrates how strategic design and innovation can elevate a digital platform from functional to transformational. By aligning brand, experience and business objectives, North of Now helped IEBS reinforce its leadership and accelerate growth in the competitive executive education landscape.
Introduction
One of the many challenges for users was identifying the right type of program. To simplify this, we introduced a clear colour-coding system that helps users quickly distinguish between different categories of learning — from MBAs to Short Courses.

How to turn a digital platform into a customer growth engine

As part of a broader rebranding initiative, IEBS sought to redefine its digital presence through a complete redesign of its website, which serves as its primary sales and engagement platform. The challenge was twofold: on one hand, to attract and engage a broader audience of professionals seeking to advance their careers through innovation-driven education; and on the other, to increase conversion rates by ensuring that the website experience effectively guided visitors from exploration to enrollment. All of this had to be achieved while expressing the brand’s core values of leadership and innovation through a seamless, intuitive, and user-friendly digital experience.
The Challenge

How to turn a digital platform into a customer growth engine

As part of a broader rebranding initiative, IEBS sought to redefine its digital presence through a complete redesign of its website, which serves as its primary sales and engagement platform. The challenge was twofold: on one hand, to attract and engage a broader audience of professionals seeking to advance their careers through innovation-driven education; and on the other, to increase conversion rates by ensuring that the website experience effectively guided visitors from exploration to enrollment. All of this had to be achieved while expressing the brand’s core values of leadership and innovation through a seamless, intuitive, and user-friendly digital experience.
The Challenge

Title

How to turn a digital platform into a customer growth engine

As part of a broader rebranding initiative, IEBS sought to redefine its digital presence through a complete redesign of its website, which serves as its primary sales and engagement platform. The challenge was twofold: on one hand, to attract and engage a broader audience of professionals seeking to advance their careers through innovation-driven education; and on the other, to increase conversion rates by ensuring that the website experience effectively guided visitors from exploration to enrollment. All of this had to be achieved while expressing the brand’s core values of leadership and innovation through a seamless, intuitive, and user-friendly digital experience.
The Challenge

Maximizing the brand possibilities to design a high-performing data-driven experience

North of Now led the project direction from strategy through to delivery, coordinating a multidisciplinary team of partner agencies in CRO, SEO and analytics. Together, we defined the strategic direction, digital branding and full experience design, encompassing UX, UI and content. Our previous role in the IEBS rebranding gave us a unique advantage in understanding the brand’s identity and positioning. This familiarity enabled us to translate strategic intent into a cohesive digital experience that felt unmistakably IEBS, uniting brand and product as one. We developed a data-informed strategy grounded in research, connecting the new brand identity to measurable performance outcomes. The site architecture and content were designed to guide users effortlessly from discovery to conversion, ensuring clarity and trust throughout the journey. In parallel, the visual and interaction design captured the brand’s energy and leadership in digital transformation. To enhance usability, we introduced an AI-powered assistant offering contextual help across the website, supporting decision-making in real time. The result is a high-performing digital experience that balances aesthetics with functionality. Delivered through a phased rollout, the new platform enables continuous optimisation and alignment with IEBS’s evolving brand and business goals.
Our Approach

Maximizing the brand possibilities to design a high-performing data-driven experience

North of Now led the project direction from strategy through to delivery, coordinating a multidisciplinary team of partner agencies in CRO, SEO and analytics. Together, we defined the strategic direction, digital branding and full experience design, encompassing UX, UI and content. Our previous role in the IEBS rebranding gave us a unique advantage in understanding the brand’s identity and positioning. This familiarity enabled us to translate strategic intent into a cohesive digital experience that felt unmistakably IEBS, uniting brand and product as one. We developed a data-informed strategy grounded in research, connecting the new brand identity to measurable performance outcomes. The site architecture and content were designed to guide users effortlessly from discovery to conversion, ensuring clarity and trust throughout the journey. In parallel, the visual and interaction design captured the brand’s energy and leadership in digital transformation. To enhance usability, we introduced an AI-powered assistant offering contextual help across the website, supporting decision-making in real time. The result is a high-performing digital experience that balances aesthetics with functionality. Delivered through a phased rollout, the new platform enables continuous optimisation and alignment with IEBS’s evolving brand and business goals.
Our Approach

Title

Maximizing the brand possibilities to design a high-performing data-driven experience

North of Now led the project direction from strategy through to delivery, coordinating a multidisciplinary team of partner agencies in CRO, SEO and analytics. Together, we defined the strategic direction, digital branding and full experience design, encompassing UX, UI and content. Our previous role in the IEBS rebranding gave us a unique advantage in understanding the brand’s identity and positioning. This familiarity enabled us to translate strategic intent into a cohesive digital experience that felt unmistakably IEBS, uniting brand and product as one. We developed a data-informed strategy grounded in research, connecting the new brand identity to measurable performance outcomes. The site architecture and content were designed to guide users effortlessly from discovery to conversion, ensuring clarity and trust throughout the journey. In parallel, the visual and interaction design captured the brand’s energy and leadership in digital transformation. To enhance usability, we introduced an AI-powered assistant offering contextual help across the website, supporting decision-making in real time. The result is a high-performing digital experience that balances aesthetics with functionality. Delivered through a phased rollout, the new platform enables continuous optimisation and alignment with IEBS’s evolving brand and business goals.
Our Approach

Turning insight and design into measurable impact

Within the first two months following launch, IEBS saw a clear improvement across key performance indicators. Visitor traffic increased significantly, driven by enhanced design, usability, and search visibility. Engagement and conversion rates rose as the new structure and content created a more intuitive and trustworthy user journey. At the same time, overall brand perception strengthened, positioning IEBS as a truly digital-first leader in executive education. The redesigned platform now stands as a core expression of the IEBS brand: a seamless blend of strategy, design and technology that reflects the institution’s mission to empower future leaders through innovation-driven learning.
The Outcome

Visit the IEBS website

Turning insight and design into measurable impact

Within the first two months following launch, IEBS saw a clear improvement across key performance indicators. Visitor traffic increased significantly, driven by enhanced design, usability, and search visibility. Engagement and conversion rates rose as the new structure and content created a more intuitive and trustworthy user journey. At the same time, overall brand perception strengthened, positioning IEBS as a truly digital-first leader in executive education. The redesigned platform now stands as a core expression of the IEBS brand: a seamless blend of strategy, design and technology that reflects the institution’s mission to empower future leaders through innovation-driven learning.
The Outcome

Project impact

Data from two months after the new website launch:
In just a couple of months, IEBS began to see a clear improvement in both the quantity and quality of user sessions, with significant growth in visitor numbers, session volume, conversion rates, and user engagement.

+21%

Unique visitors

+41%

Leads

+27%

Engagement

Project impact

Data Title
In just a couple of months, IEBS began to see a clear improvement in both the quantity and quality of user sessions, with significant growth in visitor numbers, session volume, conversion rates, and user engagement.

+21%

Unique visitors

+41%

Leads

+27%

Engagement

Project impact

Data from two months after the new website launch:
In just a couple of months, IEBS began to see a clear improvement in both the quantity and quality of user sessions, with significant growth in visitor numbers, session volume, conversion rates, and user engagement.

+21%

Unique visitors

+41%

Leads

+27%

Engagement
Client Testimonial

Working with North of Now has been a smooth and genuinely enjoyable experience. Thanks to their support, we’ve never been better prepared to lead the future of executive education"

Susana López Blanco
CEO & Founder, IEBS
Client Testimonial

Working with North of Now has been a smooth and genuinely enjoyable experience. Thanks to their support, we’ve never been better prepared to lead the future of executive education"

Susana López Blanco
CEO & Founder, IEBS
Client Testimonial

Working with North of Now has been a smooth and genuinely enjoyable experience. Thanks to their support, we’ve never been better prepared to lead the future of executive education"

Susana López Blanco
CEO & Founder, IEBS

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Miguel Medina
Content
Carol Noguero Vanina Campanile
CRO
Ubaldo Hervas Alex García
Front-End Development
Ainara Gil
Back-End Development

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Miguel Medina
Content
Carol Noguero Vanina Campanile
CRO
Ubaldo Hervas Alex García
Front-End Development
Ainara Gil
Back-End Development

Credits

The project team that made this project possible:
Project Direction
Eduardo de Felipe
Design Direction
Miguel Medina
Content
Carol Noguero Vanina Campanile
CRO
Ubaldo Hervas Alex García
Front-End Development
Ainara Gil
Back-End Development

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Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

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Featured work

See more work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

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Whether you have an idea to share, need help with a project or just want to say hello, let's talk!

How can we help?

About

About

Work

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Services

Services

© 2025 North of Now S.L. – All Rights Reserved

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!