We developed a strategy designed to position Mira as a credible system-level actor from the outset, not as a single-issue player, but as a connector across technology, policy and capital. Working closely with the founders, we clarified Mira’s role as a bridge between domains that rarely align effectively. The strategy articulated how innovation could meet regulatory reality, how capital could flow productively into real-economy outcomes, and how policy could enable scale rather than constrain it. By grounding the brand in this connective role, we helped establish authority early, signalling institutional credibility, strategic depth and a clear mandate to operate where financial systems are shaped, not just where products are built.