The Saudi Investment Bank is the leading bank for top-tier wealthy clients in Saudi Arabia. Its employees pride themselves on providing highly personalised customer service, which translates into an exclusive customer experience that is highly valued by their clients. Whilst working at Hanzo, we translated this exclusivity into the digital experience, setting the strategic pillars for a completely redesigned digital customer experience and implementing this strategy across a number of key digital properties such as their personal banking app, their travel app or their mortgage marketplace portal. The result was a brand new set of digital services that redefine luxury as a way to differentiate their customer experience.