In 2012, the car insurance industry was grappling with several significant challenges. Legal reforms prevented companies from charging premiums based on age or gender, while fraudulent claims were on the rise, with customers falsely reporting incidents that never occurred. At the same time, younger drivers were unfairly penalized with high premiums simply because of their age, without considering the actual safety of their driving behavior. Pay-how-you-drive insurance works by installing a small, secure monitoring device on the underside of your car. This device records key data such as your speed, acceleration, deceleration, location, and time of day. The information is then wirelessly transmitted to the insurance company, where it’s analyzed to assess your driving behavior. Based on this rating, your insurance premium is adjusted accordingly. By passing on some of the savings to customers through lower premiums, the idea of a monitoring device becomes more acceptable and customer adoption more successful.