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Wio Bank

A digital banking app for parents and kids to learn and love finance

Finance, Fintech
United Arab Emirates
Wio Bank

A digital banking app for parents and kids to learn and love finance

Finance, Fintech
United Arab Emirates
Wio Bank

A digital banking app for parents and kids to learn and love finance

Finance, Fintech
United Arab Emirates

WioGo! is a first-of-its-kind digital platform that helps parents manage and educate their children's early financial lives as they grow into adulthood

WioGo! is a first-of-its-kind digital platform that helps parents manage and educate their children's early financial lives as they grow into adulthood

WioGo! is a first-of-its-kind digital platform that helps parents manage and educate their children's early financial lives as they grow into adulthood

A vibrant and exciting new brand to deliver the unique positioning strategy to the UAE market.
A vibrant and exciting new brand to deliver the unique positioning strategy to the UAE market.

Paving the way for early engagement with the bank through educational content that will help them in the future

Financial education is often overlooked in schools, leaving most of us to learn about money management from our parents. However, even parents sometimes struggle to provide comprehensive financial education. WioGo! set out to bridge this gap by creating an engaging and intuitive app that empowers both parents and their children (tweens and teens) to understand and enjoy finances. In doing so, WioGo! aims to cultivate the next generation of savvy neobank customers.
The opportunity insight

Paving the way for early engagement with the bank through educational content that will help them in the future

Financial education is often overlooked in schools, leaving most of us to learn about money management from our parents. However, even parents sometimes struggle to provide comprehensive financial education. WioGo! set out to bridge this gap by creating an engaging and intuitive app that empowers both parents and their children (tweens and teens) to understand and enjoy finances. In doing so, WioGo! aims to cultivate the next generation of savvy neobank customers.
The opportunity insight

Title

Paving the way for early engagement with the bank through educational content that will help them in the future

Financial education is often overlooked in schools, leaving most of us to learn about money management from our parents. However, even parents sometimes struggle to provide comprehensive financial education. WioGo! set out to bridge this gap by creating an engaging and intuitive app that empowers both parents and their children (tweens and teens) to understand and enjoy finances. In doing so, WioGo! aims to cultivate the next generation of savvy neobank customers.
The opportunity insight

A playful brand that connects with both parents and children

As a new product in Wio Bank’s portfolio, we worked closely with the client to develop the product name and establish a solid brand strategy. Our approach successfully positioned WioGo! in the market, capturing the attention of both parents and children. Building on the brand strategy, we also developed a cohesive visual and verbal identity that speaks to children in a fun, playful tone, while simultaneously building trust with parents. This innovative positioning set WioGo! apart, disrupting a saturated financial segment in the Middle East and enabling our client to lead the way with a distinctly user-centric product that differentiated the bank from its competitors.
The brand

A playful brand that connects with both parents and children

As a new product in Wio Bank’s portfolio, we worked closely with the client to develop the product name and establish a solid brand strategy. Our approach successfully positioned WioGo! in the market, capturing the attention of both parents and children. Building on the brand strategy, we also developed a cohesive visual and verbal identity that speaks to children in a fun, playful tone, while simultaneously building trust with parents. This innovative positioning set WioGo! apart, disrupting a saturated financial segment in the Middle East and enabling our client to lead the way with a distinctly user-centric product that differentiated the bank from its competitors.
The brand

Title

A playful brand that connects with both parents and children

As a new product in Wio Bank’s portfolio, we worked closely with the client to develop the product name and establish a solid brand strategy. Our approach successfully positioned WioGo! in the market, capturing the attention of both parents and children. Building on the brand strategy, we also developed a cohesive visual and verbal identity that speaks to children in a fun, playful tone, while simultaneously building trust with parents. This innovative positioning set WioGo! apart, disrupting a saturated financial segment in the Middle East and enabling our client to lead the way with a distinctly user-centric product that differentiated the bank from its competitors.
The brand
daadfas

A fun social app where kids learn about money—and parents stay in the loop.

We designed WioGo! as a mobile application that provides unique access points for both parents and children. Parents can assign tasks and set financial goals, such as allowances for chores, while their children – ranging in age from 10 to 18 – can manage basic financial operations and learn the basics of financial literacy, either alone or with their friends. The app evolves with the child, adapting its design and content as they grow. Drawing inspiration from familiar social media behaviours, the user experience is intuitive and engaging for young users, making them feel at home as they master their finances.
The app

A fun social app where kids learn about money—and parents stay in the loop.

We designed WioGo! as a mobile application that provides unique access points for both parents and children. Parents can assign tasks and set financial goals, such as allowances for chores, while their children – ranging in age from 10 to 18 – can manage basic financial operations and learn the basics of financial literacy, either alone or with their friends. The app evolves with the child, adapting its design and content as they grow. Drawing inspiration from familiar social media behaviours, the user experience is intuitive and engaging for young users, making them feel at home as they master their finances.
The app

Title

A fun social app where kids learn about money—and parents stay in the loop.

We designed WioGo! as a mobile application that provides unique access points for both parents and children. Parents can assign tasks and set financial goals, such as allowances for chores, while their children – ranging in age from 10 to 18 – can manage basic financial operations and learn the basics of financial literacy, either alone or with their friends. The app evolves with the child, adapting its design and content as they grow. Drawing inspiration from familiar social media behaviours, the user experience is intuitive and engaging for young users, making them feel at home as they master their finances.
The app

Credits

The project team that made this project possible:
Brand Strategy
Eduardo de Felipe
Design Direction
Diego Blanco
Brand Design
Dani Carreño Ángel Sanz
Iconografía
Ángel Sanz
Product Design
Álex Moscoso
Account Direction
Facundo Yacuzzi

Credits

The project team that made this project possible:
Brand Strategy
Eduardo de Felipe
Design Direction
Diego Blanco
Brand Design
Dani Carreño Ángel Sanz
Iconografía
Ángel Sanz
Product Design
Álex Moscoso
Account Direction
Facundo Yacuzzi

Credits

The project team that made this project possible:
Brand Strategy
Eduardo de Felipe
Design Direction
Diego Blanco
Brand Design
Dani Carreño Ángel Sanz
Iconografía
Ángel Sanz
Product Design
Álex Moscoso
Account Direction
Facundo Yacuzzi

Featured work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

See more work

Featured work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

See more work

Featured work

See more work

Take a look at some of our most recent projects and see how we are helping our clients grow their businesses

How can we help?

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© 2025 North of Now S.L. – All Rights Reserved

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!

How can we help?

About

About

Services

Services

Work

Work

© 2025 North of Now S.L. – All Rights Reserved

© 2025 North of Now S.L. – All Rights Reserved

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!

How can we help?

Whether you have an idea to share, need help with a project or just want to say hello, let's talk!